Interviews

Interview: James Norwood, Episerver: “We put CMS, Marketing and Commerce on one screen”

Interview: James Norwood, Episerver: “We put CMS, Marketing and Commerce on one screen”

  « Amazing buying experience, created with ease ». With such a claim, no doubt a talk with Episerver was unavoidable.   I met James Norwood, Executive Vice President Strategy, Chief Marketing Officer at Episerver in Chicago at the Internet Retail Conference. In its very popular booth, James Norwood explained to me in […]

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Conversation with Victor Bayata, Head of Mobile Solutions, IKEA Group

Conversation with Victor Bayata, Head of Mobile Solutions, IKEA Group

    After his very applauded session at The Mcommerce Summit organized by Mobile Commerce Daily in May in New York, Victor Bayata, Head of Mobile Solutions, IKEA Group, chats with us about IKEA’s mobile strategy and how “ the IKEA store app makes the retail space come alive “. :: […]

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Laurent Letourmy (CEO Ysance): « We know how to connect clicks with offline purchases »

Laurent Letourmy (CEO Ysance): « We know how to connect clicks with offline purchases »

                La version française est à lire ici   Don’t look for his desk, you won’t find it. There’s no “Office of the CEO” as such, just a workspace nestled among many others. Yet Laurent Letourmy and Romain Chaumais, the two co-founders of […]

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[English] Interview ► Lauren Freedman (The e-tailing group) : What Do Mobile Users Wants?

[English] Interview ► Lauren Freedman (The e-tailing group) : What Do Mobile Users Wants?

 Version  La version française est à lire ICI Some speakers « sell out » at conferences each year! Lauren Freedman is one of them. She created the e-tailing group in Chicago 23 years ago, now sold to Astound Commerce, a Silicon Valley-based e-commerce technology and strategy provider. Lauren Freedman has always worked […]

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Interview Lauren Freedman (The e-tailing group) : Quel est le secret d’une expérience d’achat réussie sur le mobile ?

Interview Lauren Freedman (The e-tailing group) : Quel est le secret d’une expérience d’achat réussie sur le mobile ?

Certains orateurs font salle comble chaque année. Lauren Freedman est de ceux-ci. A la tête du e-tailing group fondé à Chicago il y a 23 ans, aujourd’hui intégré à Astound Commerce, une agence conseil en technologie digitale basée dans la Silicon Valley, Lauren Freedman n’a cessé de s’intéresser au comportement […]

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